First impressions

Reviewers can’t tell who you are or what you do from your first page.

Your introduction sounds like everyone else’s.

You’re early in your career and worried about sounding inexperienced.

Reviewers have to hover or click to find out what each case study is about.

Your case study titles describe the project, not what you achieved.

You don’t know what to put on your About me page.

You’re not sure whether to list skills, clients or professional memberships.

Your portfolio includes things that make reviewers wince.